The 2 labels are tied in with a universal 'Saint & Sinner' icon, clearly communicating, the 2 sides of the range and to offer exetendibility to merchanise and to universal mediums, such as bottle and box.
● Brand
- Art direction
- Brand design
- Presentation visuals
Details
The label designs work to conteract each other, but also work well in isolation. The 'Saint' logo is embossed (extruded) while the 'Sinner' is debossed (inverted) to continue the idea of opposites.
