The National Distillery Company wanted their labels to be elegant, but rich with personality with a strong shelf presence.
The National Distillery Company required label designs for their award winning gins which would be timeless and appeal to a large market.
Company Director, Blair Nicholl brought the label ideas he wanted and the designs were created to align with his vision.
An example of this, being the Port Ahuriri Golden Rum where the brief was to create a label that was reminiscent of cuban cigar boxes, and incorporating landmark elements and imagery representing the Port Ahuriri area.