The wine label tiers were designed with both distinction and cohesion in mind, with the flagship wine 'Talisman' requiring something unique to envoke and portray it's special qualities. The 'Talisman' logo was created - iconic, strong and enigmatic.
Crossroads Wines required a Re-brand to bring winery image inline with the quality of the wine produced.
The original Crossroads logo was reworked to maintain brand loyalists, but added more elegance and an echo of artisan to the wine labels.
The Crossroads Winemakers Collection Syrah 2012 was awarded “Best New Zealand Red Wine” and “Best New Zealand Syrah” at the International Wine Challenge (IWC) in London and The Tlisman Syrah 2014 vintage claimed the Trophy for "Best Medium Bodied Dry Red Table Wine" at the Sydney International Wine Competition and achieved Top 100 Status/Blue Gold.
Unfortunately the winery was bought out by Yealands wines and was absorbed into the Yealands brand.