Rano Community Trust

Brand design for a not-for-profit community funding grants organisation.

Brand

Logotype + design

Rano Community Trust Limited is a not-for-profit company that operates gaming machines to raise funds for the community.

The brandmark uses ‘movement’ of the ‘o’ to represent the funding for community projects reflecting the on-going funding continuation to relevant causes. It also represents the funding grants helping the community ‘move forward’, the movement in sport that is synonymous with the organisaton and it subtly plays on the movement of the gaming machines which create the money to fund the community grants. It's elegant and simplified nature will stand the test of time.