Kōtare Station

The family owned farming operation required an identity for their lamb and beef export operation, which represented their values and environmental approach to farming with a strong premium feel.

The design solution was to opt for a black and white brand, that would echo the long history and traditions of the family-run business, but also add a timeless quality and point of difference to their brand identity.

Part of the design was to show how the brand could be applied to export cartons and product stamps.